Benefit Cosmetics

  • Benefit - Crescent Row - Home
  • Benefit - Crescent Row - Lee Lee
  • Benefit - Crescent Row - Key

Benefit Cosmetics wanted a small but stylish website for the launch of their new range of fragrances. Based on a bespoke CMS and developed as a full-flash website the aim was to showcase the new fragrances in a stylish way whilst being on brand. Taking on some elements from the already developed US website, the site itself hosted a quiz as part of the UK in-store launch. Possible next steps of the project included a tight integration with Facebook and adding videos and user generated content to the site to create better brand awareness and a steady group of followers for the new fragrances.

Responsible for UX, Art Direction, Design. Created while working at Halpern Cowan.