LG Viewty Banners

LG Electronics approached us for a banner campaign to support the launch of the LG Viewty and Viewty Silver in the UK. The aim of this campaign was to build awareness and desire rather than using a direct call to purchase. The challenge was to create a high impact online banner campaign with that has the wow factor, aiming at a target audience of a young, tech-savvy predominantly male audience. The campaign was very successful with click-through rates high above the average and was used for a MSNBC homepage takeover.

art direction, design, development