Hyundai i40

Hyundai launched a new car this summer, the i40 Saloon. The car was introcuded at the IAA (Internationale Automobil Austellung) in Frankfurt for which we created multiple assets for the stand (which was also created at Jack Morton). One of the assets were CMS driven iPad apps for the car models and generic brand apps for the cafe / recreational zone. Here are some screens from the designs. Additionally, as part of the overall launch campaign people could register to test-drive an i40. I have included the homepage concept for this campaign that was used in the pitch phase.

Strategy, Design