Diageo Reputation was created to provide shared resources globally for Diageo's Corporate Relations teams. Over time the site has become difficult to use and the content outdated. The solution for the site refresh of Diageo Reputation is fresh, engaging and simple. Utilising the existing brand colour palette and adding subtle tints and shades to create a modern and stylish design – that promotes layout and design simplicity. Combining easily updateable content with a modular and flexible layout creates a great user-experience and forms the basis for a well used resource for the Corporate Relations team. The designs were part of a pitch for the website redesign of the Diageo Reputation website.
Responsible for Strategy, Art Direction, Design. Created at Halpern Cowan.